A vidcasting project to promote the pharmacist’s role in public health

Title:
A vidcasting project to promote the pharmacist's role in public health
Creator:
Haines, Seena L. (Author)
Van Amburgh, Jenny A. (Author)
Language:
English
Publisher:
American Association of Colleges of Pharmacy (AACP), August 10, 2010
Type of resource:
Text
Genre:
Articles
Format:
electronic
Digital origin:
born digital
Abstract/Description:
Objective. To develop, implement, and assess an Internet-based vidcasting project to promote the pharmacist's role in public health. Design. This was a collaborative effort for 2 different courses taught at 2 different schools of pharmacy. Faculty members created a special instructional design for students to follow in planning, producing, and publishing video public service announcements on the Internet.Assessment. Formative and summative assessments, including course examinations, a grading rubric, student survey, and focus group, were implemented to evaluate student learning and public reaction. Students believed Internet video public service announcements served as a useful reference for patients and professionals, aided in promoting disease prevention and wellness initiatives, positively impacted patient-provider relationships, and increased awareness regarding significance and financial impact of disease burden. Conclusion. Producing a public health information video and vidcasting it on the Internet increased pharmacy students' self-esteem, respect for peers, creative and critical-thinking abilities, and understanding of the need for and importance of pharmacists providing accurate public health information.
Comments:
Originally published in American Journal of Pharmaceutical Education, v.74 no.6 (2010), article no.97. DOI:10.5688/aj710585
Subjects and keywords:
Pharmacists - Public relations
Communication in public health
Internet videos
public health
instructional design
video
Internet
pharmacists
Medical Education
Pharmacy and Pharmaceutical Sciences
Public Health
Permanent Link:
http://hdl.handle.net/2047/d20002372

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